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A well-defined sales process is a key to unlock the benefits that can be derived by combining it with the right technology

Sales & Marketing

To achieve targeted revenue goals in business-to-business selling is dependent on number of projects you generate and decide to pursue, their size, and the probability of winning. Without first optimizing these factors, even the best CRM system will hardly impact your bottom line. Only by combining an ideal sales process with flexible software tools to support it, can help you achieve your goals.

Whether you’re already using a CRM application or not, a well-defined sales process is a key to unlock the benefits that can be derived by combining it with the right technology and help you enhance life-time relationships with your customers.

We help clients in pre- and post- CRM implementation sales consulting by studying their processes to recommend strategies and improvements. Once you have a clear process in place, it can be modeled with technology in order to provide an automated methodology for all your people to use and benefit from, whether it is the Sales, Marketing or Support department. The result is everyone who touches the customer has the same knowledge and information about their business in order to achieve an effective and long-lasting relationship with that customer. That said, not all CRM initiatives involve IT investments. This may only lead to a well-defined process and some training with IT playing no role at all.

Our team of experts will work with you to understand your specific business problems and how such problems can be addressed through software. They will determine the software model that will be ideal for your business activities and the architecture that is best to implement the software.

Special studies will be conducted, plans and programs will be proposed to change the way you approach your business activities, using the advantages offered by information technology. The aim behind such activities is to give you clear thought through which you experience enhanced productivity, reduced cost, receive better analytical tools and effective solutions. Our technological professionals will give you all necessary advice on how best you can use IT for your business activities and work approaches.

Business Process Re-Engineering

Business Process Reengineering is a discipline in which extensive research has been carried out and numerous methodologies churned out. In today’s ever-changing world, the only thing that doesn’t change is ‘change’ itself. In a world of increasingly driven by the three Cs: Customer, Competition and Change, companies are on the lookout for new solutions for their business problems. Recently, some of the more successful business corporations in the world seem to have hit upon an incredible solution: Business Process Reengineering (BPR).


According to many in the BPR field reengineering should focus on processes and not be limited to thinking about the organizations. “A business process is a series of steps designed to produce a product or a service. It includes all the activities that deliver particular results for a given customer (external or internal).” Processes are currently invisible and unnamed because people think about the individual departments more often than the process with which all of them are involved. So, companies that are currently used to talking in terms of departments such as marketing and manufacturing must switch to giving names to the processes that they do such that they express the beginning and end states. These names should imply all the work that gets done between the start and finish.

Talking about the importance of processes just as companies have organization charts, they should also have what are called process maps to give a picture of how work flows through the company. Process mapping provides tools and a proven methodology for identifying your current As-Is business processes and can be used to provide a To-Be roadmap for reengineering your product and service business enterprise functions. It is the critical link that your reengineering team can apply to better understand and significantly improve your business processes and bottom-line performance.

Having identified and mapped the processes, deciding which ones need to be reengineered and in what order is the million-dollar question. No company can take up the unenviable task of reengineering all the processes simultaneously. Generally they make their choices based on three criteria:- Dysfunction: which processes are functioning worst? Importance: which are the most critical and influential in terms of customer satisfaction? Feasibility: which are the processes that are most likely to be successfully reengineered?

ISO Certifications

An ISO stand for International Organization for Standardization based in Geneva, Switzerland and was formed in the year 1947. ISO standards specify the requirements for state-of-the-art products, services, processes, materials and systems, and for good conformity assessment, managerial and organizational practice.

The fundamentals of ISO certification make company more efficient and also give them the competitive edge. Organizations achieve measurable benefits early in the process of deploying the standard requirements in their operations. ISO certification does have a positive impact on businesses of all sizes and in all industry sectors.

Advantages are:

We along with our partners help our clients at every stage of the certification process and prepare client in ISO / Quality policies and procedures to expedite the process of obtaining an ISO registration.